Handbook of Research on Effective Advertising Strategies in the Social Media Age is popular PDF and ePub book, written by Ta?k?ran, Nurdan Öncel in 2015-02-28, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Handbook of Research on Effective Advertising Strategies in the Social Media Age can be Read Online from any device for your convenience.
Handbook of Research on Effective Advertising Strategies in the Social Media Age Book PDF Summary
Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.
Detail Book of Handbook of Research on Effective Advertising Strategies in the Social Media Age PDF
- Author : Ta?k?ran, Nurdan Öncel
- Release : 28 February 2015
- Publisher : IGI Global
- ISBN : 9781466681262
- Genre : Business & Economics
- Total Page : 509 pages
- Language : English
- PDF File Size : 13,5 Mb
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