Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is popular PDF and ePub book, written by Dadwal, Sumesh Singh in 2019-11-15, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer can be Read Online from any device for your convenience.
Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer Book PDF Summary
Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.
Detail Book of Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer PDF
- Author : Dadwal, Sumesh Singh
- Release : 15 November 2019
- Publisher : IGI Global
- ISBN : 9781799801337
- Genre : Business & Economics
- Total Page : 532 pages
- Language : English
- PDF File Size : 20,5 Mb
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