Global Perspectives on the Strategic Role of Marketing Information Systems is popular PDF and ePub book, written by Medina-Quintero, Jose Melchor in 2023-05-08, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Global Perspectives on the Strategic Role of Marketing Information Systems can be Read Online from any device for your convenience.
Global Perspectives on the Strategic Role of Marketing Information Systems Book PDF Summary
A level of decision making is concerned with deciding the organizations objectives, resources, and policies. A significant problem at this decision-making level is predicting the organizations future and its environment as well as matching the organizations characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.
Detail Book of Global Perspectives on the Strategic Role of Marketing Information Systems PDF
- Author : Medina-Quintero, Jose Melchor
- Release : 08 May 2023
- Publisher : IGI Global
- ISBN : 9781668465936
- Genre : Business & Economics
- Total Page : 404 pages
- Language : English
- PDF File Size : 12,6 Mb
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