Global Perspectives in Marketing for the 21st Century is popular PDF and ePub book, written by Ajay K. Manrai in 2015-06-09, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Global Perspectives in Marketing for the 21st Century can be Read Online from any device for your convenience.
Global Perspectives in Marketing for the 21st Century Book PDF Summary
This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Detail Book of Global Perspectives in Marketing for the 21st Century PDF
- Author : Ajay K. Manrai
- Release : 09 June 2015
- Publisher : Springer
- ISBN : 9783319173566
- Genre : Business & Economics
- Total Page : 505 pages
- Language : English
- PDF File Size : 10,5 Mb
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