Advances in Digital Marketing and eCommerce is popular PDF and ePub book, written by Francisco J. Martínez-López in 2021-05-26, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Advances in Digital Marketing and eCommerce can be Read Online from any device for your convenience.
Advances in Digital Marketing and eCommerce Book PDF Summary
This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.
Detail Book of Advances in Digital Marketing and eCommerce PDF
- Author : Francisco J. Martínez-López
- Release : 26 May 2021
- Publisher : Springer Nature
- ISBN : 9783030765200
- Genre : Business & Economics
- Total Page : 336 pages
- Language : English
- PDF File Size : 16,8 Mb
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