Advanced Introduction to Digital Marketing is popular PDF and ePub book, written by Dholakia, Utpal in 2022-10-13, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Advanced Introduction to Digital Marketing can be Read Online from any device for your convenience.
Advanced Introduction to Digital Marketing Book PDF Summary
The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and research on place, price, and promotion are thoroughly reviewed alongside controversial areas such as the harmful effects of technology on consumers. It also suggests research opportunities for those wishing to explore a particular area in greater depth.
Detail Book of Advanced Introduction to Digital Marketing PDF
- Author : Dholakia, Utpal
- Release : 13 October 2022
- Publisher : Edward Elgar Publishing
- ISBN : 9781803921068
- Genre : Business & Economics
- Total Page : 185 pages
- Language : English
- PDF File Size : 19,5 Mb
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