Digital Analytics for Marketing is popular PDF and ePub book, written by A. Karim Feroz in 2024-01-25, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Digital Analytics for Marketing can be Read Online from any device for your convenience.
Digital Analytics for Marketing Book PDF Summary
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.
Detail Book of Digital Analytics for Marketing PDF
- Author : A. Karim Feroz
- Release : 25 January 2024
- Publisher : Taylor & Francis
- ISBN : 9781003821786
- Genre : Business & Economics
- Total Page : 310 pages
- Language : English
- PDF File Size : 12,7 Mb
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