Building a Digital Analytics Organization is popular PDF and ePub book, written by Judah Phillips in 2013-07-25, it is a fantastic choice for those who relish reading online the Computers genre. Let's immerse ourselves in this engaging Computers book by exploring the summary and details provided below. Remember, Building a Digital Analytics Organization can be Read Online from any device for your convenience.
Building a Digital Analytics Organization Book PDF Summary
Drive maximum business value from digital analytics, web analytics, site analytics, and business intelligence! In Building a Digital Analytics Organization, pioneering expert Judah Phillips thoroughly explains digital analytics to business practitioners, and presents best practices for using it to reduce costs and increase profitable revenue throughout the business. Phillips covers everything from making the business case through defining and executing strategy, and shows how to successfully integrate analytical processes, technology, and people in all aspects of operations. This unbiased and product-independent guide is replete with examples, many based on the author’s own extensive experience. Coverage includes: key concepts; focusing initiatives and strategy on business value, not technology; building an effective analytics organization; choosing the right tools (and understanding their limitations); creating processes and managing data; analyzing paid, owned, and earned digital media; performing competitive and qualitative analyses; optimizing and testing sites; implementing integrated multichannel digital analytics; targeting consumers; automating marketing processes; and preparing for the revolutionary “analytical economy.” For all business practitioners interested in analytics and business intelligence in all areas of the organization.
Detail Book of Building a Digital Analytics Organization PDF
- Author : Judah Phillips
- Release : 25 July 2013
- Publisher : FT Press
- ISBN : 9780133372816
- Genre : Computers
- Total Page : 369 pages
- Language : English
- PDF File Size : 7,9 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Building a Digital Analytics Organization by Judah Phillips, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.