Digital and Social Media Marketing is popular PDF and ePub book, written by Nripendra P. Rana in 2019-11-11, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Digital and Social Media Marketing can be Read Online from any device for your convenience.
Digital and Social Media Marketing Book PDF Summary
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Detail Book of Digital and Social Media Marketing PDF
- Author : Nripendra P. Rana
- Release : 11 November 2019
- Publisher : Springer Nature
- ISBN : 9783030243746
- Genre : Business & Economics
- Total Page : 337 pages
- Language : English
- PDF File Size : 21,7 Mb
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