Advanced Digital Marketing Strategies in a Data Driven Era is popular PDF and ePub book, written by Saura, Jose Ramon in 2021-06-25, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Advanced Digital Marketing Strategies in a Data Driven Era can be Read Online from any device for your convenience.
Advanced Digital Marketing Strategies in a Data Driven Era Book PDF Summary
In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field.
Detail Book of Advanced Digital Marketing Strategies in a Data Driven Era PDF
- Author : Saura, Jose Ramon
- Release : 25 June 2021
- Publisher : IGI Global
- ISBN : 9781799880059
- Genre : Business & Economics
- Total Page : 342 pages
- Language : English
- PDF File Size : 18,8 Mb
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