Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio Digital Era is popular PDF and ePub book, written by Keikhosrokiani, Pantea in 2022-06-24, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio Digital Era can be Read Online from any device for your convenience.
Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio Digital Era Book PDF Summary
The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. The Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.
Detail Book of Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio Digital Era PDF
- Author : Keikhosrokiani, Pantea
- Release : 24 June 2022
- Publisher : IGI Global
- ISBN : 9781668441701
- Genre : Business & Economics
- Total Page : 484 pages
- Language : English
- PDF File Size : 10,7 Mb
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