Emotional Sensory and Social Dimensions of Consumer Buying Behavior is popular PDF and ePub book, written by Soares, Ana Maria in 2020-02-21, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Emotional Sensory and Social Dimensions of Consumer Buying Behavior can be Read Online from any device for your convenience.
Emotional Sensory and Social Dimensions of Consumer Buying Behavior Book PDF Summary
Unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to design and provide engaging consumer experiences. The intersection between in-store and online shopping is also fundamental to meet the fast-changing consumer behavior. Comprehending how environmental and sensory dimensions, leisure, entertainment, and social interactions influence shopper emotions may enhance the shopping experience. Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior is an essential reference source that discusses methods for enhancing the shopping experience in an era of competition among shopping offline- and online-destinations, as well as predicting emerging changes in consumer behavior and shopping destinations and new technologies in retailing. Featuring research on topics such as consumer dynamics, experimental marketing, and retail technology, this book is ideally designed for retail managers, designers, advertisers, marketers, customer service representatives, merchandisers, industry professionals, academicians, researchers, students, and practitioners.
Detail Book of Emotional Sensory and Social Dimensions of Consumer Buying Behavior PDF
- Author : Soares, Ana Maria
- Release : 21 February 2020
- Publisher : IGI Global
- ISBN : 9781799822226
- Genre : Business & Economics
- Total Page : 424 pages
- Language : English
- PDF File Size : 10,9 Mb
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