Leveraging Consumer Behavior and Psychology in the Digital Economy is popular PDF and ePub book, written by Suki, Norazah Mohd in 2020-06-26, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Leveraging Consumer Behavior and Psychology in the Digital Economy can be Read Online from any device for your convenience.
Leveraging Consumer Behavior and Psychology in the Digital Economy Book PDF Summary
With the increasing prevalence of information, communication, and technology, including social media, in the digital economy, leveraging consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and challenges to social networking service (SNS) developers and online firms. These platforms have become a key channel for social interactions and networking among individuals and online communities to leverage business activities in respect to product and service visibility and sustainability via the internet. Leveraging Consumer Behavior and Psychology in the Digital Economy is a pivotal reference source that provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty and how best to utilize this research consumer behavior and psychology in the digital economy. Emphasizing critical topics in the field of consumer behavior research, this publication is a wide-ranging resource for professionals, practitioners, marketers, retailers, business managers, academics, researchers, and graduate-level students interested in the latest material on consumer behavior and psychology in the digital economy.
Detail Book of Leveraging Consumer Behavior and Psychology in the Digital Economy PDF
- Author : Suki, Norazah Mohd
- Release : 26 June 2020
- Publisher : IGI Global
- ISBN : 9781799830436
- Genre : Business & Economics
- Total Page : 299 pages
- Language : English
- PDF File Size : 16,6 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Leveraging Consumer Behavior and Psychology in the Digital Economy by Suki, Norazah Mohd, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.