Strategic Customer Relationship Management in the Age of Social Media is popular PDF and ePub book, written by Khanlari, Amir in 2015-07-16, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Strategic Customer Relationship Management in the Age of Social Media can be Read Online from any device for your convenience.
Strategic Customer Relationship Management in the Age of Social Media Book PDF Summary
In today's society, organizations are looking to optimize potential social interactions and increase familiarity with customers by developing relationships with various stakeholders through social media platforms. Strategic Customer Relationship Management in the Age of Social Media provides a variety of strategies, applications, tools, and techniques for corporate success in social media in a coherent and conceptual framework. In this book, upper-level students, interdisciplinary researchers, academicians, professionals, practitioners, scientists, executive managers, and consultants of marketing and CRM in profit and non-profit organizations will find the resources necessary to adopt and implement social CRM strategies within their organizations. This publication provides an advanced and categorized variety of strategies, applications, and tools for successful Customer Relationship Management including, but not limited to, social CRM strategies and technologies, creation and management of customers' networks, customer dynamics, social media analytics, customer intelligence, word of mouth advertising, customer value models, and social media channel management.
Detail Book of Strategic Customer Relationship Management in the Age of Social Media PDF
- Author : Khanlari, Amir
- Release : 16 July 2015
- Publisher : IGI Global
- ISBN : 9781466685871
- Genre : Business & Economics
- Total Page : 357 pages
- Language : English
- PDF File Size : 12,9 Mb
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