Handbook of Research on Narrative Advertising is popular PDF and ePub book, written by Yilmaz, Recep in 2019-06-28, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Handbook of Research on Narrative Advertising can be Read Online from any device for your convenience.
Handbook of Research on Narrative Advertising Book PDF Summary
Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.
Detail Book of Handbook of Research on Narrative Advertising PDF
- Author : Yilmaz, Recep
- Release : 28 June 2019
- Publisher : IGI Global
- ISBN : 9781522597919
- Genre : Business & Economics
- Total Page : 400 pages
- Language : English
- PDF File Size : 18,8 Mb
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