Handbook of Research on Transmedia Storytelling Audience Engagement and Business Strategies is popular PDF and ePub book, written by Hernández-Santaolalla, Víctor in 2020-04-24, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Handbook of Research on Transmedia Storytelling Audience Engagement and Business Strategies can be Read Online from any device for your convenience.
Handbook of Research on Transmedia Storytelling Audience Engagement and Business Strategies Book PDF Summary
As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.
Detail Book of Handbook of Research on Transmedia Storytelling Audience Engagement and Business Strategies PDF
- Author : Hernández-Santaolalla, Víctor
- Release : 24 April 2020
- Publisher : IGI Global
- ISBN : 9781799831204
- Genre : Business & Economics
- Total Page : 457 pages
- Language : English
- PDF File Size : 16,5 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Handbook of Research on Transmedia Storytelling Audience Engagement and Business Strategies by Hernández-Santaolalla, Víctor, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.