Narrative Advertising Models and Conceptualization in the Digital Age is popular PDF and ePub book, written by Y?lmaz, Recep in 2017-02-01, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Narrative Advertising Models and Conceptualization in the Digital Age can be Read Online from any device for your convenience.
Narrative Advertising Models and Conceptualization in the Digital Age Book PDF Summary
The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies.
Detail Book of Narrative Advertising Models and Conceptualization in the Digital Age PDF
- Author : Y?lmaz, Recep
- Release : 01 February 2017
- Publisher : IGI Global
- ISBN : 9781522523741
- Genre : Business & Economics
- Total Page : 383 pages
- Language : English
- PDF File Size : 14,8 Mb
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