Social Marketing and Advertising in the Age of Social Media is popular PDF and ePub book, written by Lukas Parker in 2020-11-27, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Social Marketing and Advertising in the Age of Social Media can be Read Online from any device for your convenience.
Social Marketing and Advertising in the Age of Social Media Book PDF Summary
This book provides much-needed insight into current social marketing and advertising practices. The authors offer a framework for social marketing, before exploring the mechanics of social media and present marketing strategy. Chapters cover the use of both positive and negative emotions in social marketing and advertising, and explore the ethical challenges associated with the practice in the age of social media.
Detail Book of Social Marketing and Advertising in the Age of Social Media PDF
- Author : Lukas Parker
- Release : 27 November 2020
- Publisher : Edward Elgar Publishing
- ISBN : 9781786434678
- Genre : Business & Economics
- Total Page : 192 pages
- Language : English
- PDF File Size : 18,6 Mb
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