Building Brand Identity in the Age of Social Media Emerging Research and Opportunities is popular PDF and ePub book, written by Ekhlassi, Amir in 2018-01-12, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Building Brand Identity in the Age of Social Media Emerging Research and Opportunities can be Read Online from any device for your convenience.
Building Brand Identity in the Age of Social Media Emerging Research and Opportunities Book PDF Summary
To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today’s marketing environments.
Detail Book of Building Brand Identity in the Age of Social Media Emerging Research and Opportunities PDF
- Author : Ekhlassi, Amir
- Release : 12 January 2018
- Publisher : IGI Global
- ISBN : 9781522551447
- Genre : Business & Economics
- Total Page : 189 pages
- Language : English
- PDF File Size : 12,6 Mb
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