Handbook of Research Methods for Marketing Management is popular PDF and ePub book, written by Nunkoo, Robin in 2021-10-22, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Handbook of Research Methods for Marketing Management can be Read Online from any device for your convenience.
Handbook of Research Methods for Marketing Management Book PDF Summary
Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sharing the researchers’ experiences of what does and does not work, as well as discussing challenges and avenues for innovation.
Detail Book of Handbook of Research Methods for Marketing Management PDF
- Author : Nunkoo, Robin
- Release : 22 October 2021
- Publisher : Edward Elgar Publishing
- ISBN : 9781788976954
- Genre : Business & Economics
- Total Page : 392 pages
- Language : English
- PDF File Size : 21,6 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Handbook of Research Methods for Marketing Management by Nunkoo, Robin, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.