Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences is popular PDF and ePub book, written by Musso, Fabio in 2019-10-11, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences can be Read Online from any device for your convenience.
Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences Book PDF Summary
In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention. The Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences is a thought-provoking reference source that provides vital insight into the application of present-day customer relationship management within the retail industry. While highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships. This book is ideally designed for managers, executives, CEOs, sales professionals, marketers, advertisers, brand managers, retail experts, academicians, researchers, and students.
Detail Book of Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences PDF
- Author : Musso, Fabio
- Release : 11 October 2019
- Publisher : IGI Global
- ISBN : 9781799814139
- Genre : Business & Economics
- Total Page : 571 pages
- Language : English
- PDF File Size : 12,5 Mb
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