Handbook of Research on Decision Making Techniques in Financial Marketing is popular PDF and ePub book, written by Dinçer, Hasan in 2019-12-27, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Handbook of Research on Decision Making Techniques in Financial Marketing can be Read Online from any device for your convenience.
Handbook of Research on Decision Making Techniques in Financial Marketing Book PDF Summary
Consumer needs and demands are constantly changing. Because of this, marketing science and finance have their own concepts and theoretical backgrounds for evaluating consumer-related challenges. However, examining the function of finance with a marketing discipline can help to better understand internal management processes and compete in today’s market. The Handbook of Research on Decision-Making Techniques in Financial Marketing is a collection of innovative research that integrates financial and marketing functions to make better sense of the workplace environment and business-related challenges. Different financial challenges are taken into consideration while many of them are based on marketing theories such as agency theory, product life cycle, and optimal consumer experience. While highlighting topics including behavioral financing, corporate ethics, and Islamic banking, this book is ideally designed for financiers, marketers, financial analysts, marketing strategists, researchers, policymakers, government officials, academicians, students, and industry professionals.
Detail Book of Handbook of Research on Decision Making Techniques in Financial Marketing PDF
- Author : Dinçer, Hasan
- Release : 27 December 2019
- Publisher : IGI Global
- ISBN : 9781799825609
- Genre : Business & Economics
- Total Page : 646 pages
- Language : English
- PDF File Size : 17,6 Mb
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