Localizing Global Marketing Strategies Emerging Research and Opportunities is popular PDF and ePub book, written by Harvey, Janell NaKia in 2019-10-25, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Localizing Global Marketing Strategies Emerging Research and Opportunities can be Read Online from any device for your convenience.
Localizing Global Marketing Strategies Emerging Research and Opportunities Book PDF Summary
Years of technological advancements have made it possible for the smallest of trades to develop their companies to sell their products all over the world. Global marketing initiatives allow a business to adapt its services and products to nations outside of its origin, increasing its annual earnings and success. However, companies must first implement worldwide marketing programs that consider cultural dimensions and customs. Localizing Global Marketing Strategies: Emerging Research and Opportunities is a collection of innovative research on trends and strategies that are necessary to ensure the success of global marketing and identify the means of global market entry. While highlighting topics including branding, consumer management, and joint ventures, this book is ideally designed for administrators, marketers, managers, executives, entrepreneurs, industry professionals, researchers, academicians, and students seeking current research on establishing long-lasting global marketing plans for a variety of industries.
Detail Book of Localizing Global Marketing Strategies Emerging Research and Opportunities PDF
- Author : Harvey, Janell NaKia
- Release : 25 October 2019
- Publisher : IGI Global
- ISBN : 9781799809593
- Genre : Business & Economics
- Total Page : 152 pages
- Language : English
- PDF File Size : 8,7 Mb
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