Handbook of Marketing Analytics is popular PDF and ePub book, written by Natalie Mizik in 2024-05-19, it is a fantastic choice for those who relish reading online the Uncategoriezed genre. Let's immerse ourselves in this engaging Uncategoriezed book by exploring the summary and details provided below. Remember, Handbook of Marketing Analytics can be Read Online from any device for your convenience.
Handbook of Marketing Analytics Book PDF Summary
Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the analytical methods used in marketing and their high-impact real-life applications. Fourteen chapters provide an overview of specific marketing analytic methods in some technical detail and 22 case studies present thorough examples of the use of each method in marketing management, public policy, and litigation support. All contributing authors are recognized authorities in their area of specialty.
Detail Book of Handbook of Marketing Analytics PDF
- Author : Natalie Mizik
- Release : 19 May 2024
- Publisher : Edward Elgar Publishing
- ISBN : 9781784716752
- Genre : Uncategoriezed
- Total Page : 712 pages
- Language : English
- PDF File Size : 10,8 Mb
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