Handbook of Marketing Decision Models is popular PDF and ePub book, written by Berend Wierenga in 2017-07-12, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Handbook of Marketing Decision Models can be Read Online from any device for your convenience.
Handbook of Marketing Decision Models Book PDF Summary
The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model building, but also because of the recent developments in information technology, the Internet and social media. This Handbook contains eighteen chapters that cover the most recent developments of marketing decision models in different domains of marketing. Compared to the previous edition, thirteen chapters are entirely new, while the remaining chapters represent complete updates and extensions of the previous edition. This new edition of the Handbook has chapters on models for substantive marketing problems, such as customer relationship management, customer loyalty management, website design, Internet advertising, social media, and social networks. In addition, it contains chapters on recent methodological developments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement. The introductory chapter discusses the main developments of the last decade and discusses perspectives for future developments.
Detail Book of Handbook of Marketing Decision Models PDF
- Author : Berend Wierenga
- Release : 12 July 2017
- Publisher : Springer
- ISBN : 9783319569413
- Genre : Business & Economics
- Total Page : 598 pages
- Language : English
- PDF File Size : 8,8 Mb
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