Handbook of the Economics of Marketing is popular PDF and ePub book, written by Anonim in 2019-09-19, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Handbook of the Economics of Marketing can be Read Online from any device for your convenience.
Handbook of the Economics of Marketing Book PDF Summary
Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing Designed for economists already convinced of the benefits of applying economics tools to marketing Written for those who wish to become quickly acquainted with the integration of marketing and economics
Detail Book of Handbook of the Economics of Marketing PDF
- Author : Anonim
- Release : 19 September 2019
- Publisher : Elsevier
- ISBN : 9780444637659
- Genre : Business & Economics
- Total Page : 632 pages
- Language : English
- PDF File Size : 19,6 Mb
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