Handbook of Research on Customer Equity in Marketing is popular PDF and ePub book, written by V. Kumar in 2015-01-30, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Handbook of Research on Customer Equity in Marketing can be Read Online from any device for your convenience.
Handbook of Research on Customer Equity in Marketing Book PDF Summary
Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and implementing the customer equity metric for maximizin
Detail Book of Handbook of Research on Customer Equity in Marketing PDF
- Author : V. Kumar
- Release : 30 January 2015
- Publisher : Edward Elgar Publishing
- ISBN : 9781781004982
- Genre : Business & Economics
- Total Page : 521 pages
- Language : English
- PDF File Size : 14,5 Mb
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