Handbook of Research on Integrating Social Media into Strategic Marketing is popular PDF and ePub book, written by Hajli, Nick in 2015-04-30, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Handbook of Research on Integrating Social Media into Strategic Marketing can be Read Online from any device for your convenience.
Handbook of Research on Integrating Social Media into Strategic Marketing Book PDF Summary
To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.
Detail Book of Handbook of Research on Integrating Social Media into Strategic Marketing PDF
- Author : Hajli, Nick
- Release : 30 April 2015
- Publisher : IGI Global
- ISBN : 9781466683549
- Genre : Business & Economics
- Total Page : 440 pages
- Language : English
- PDF File Size : 15,7 Mb
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