Handbook of Research on Management of Cultural Products E Relationship Marketing and Accessibility Perspectives is popular PDF and ePub book, written by Aiello, Lucia in 2014-01-31, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Handbook of Research on Management of Cultural Products E Relationship Marketing and Accessibility Perspectives can be Read Online from any device for your convenience.
Handbook of Research on Management of Cultural Products E Relationship Marketing and Accessibility Perspectives Book PDF Summary
An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.
Detail Book of Handbook of Research on Management of Cultural Products E Relationship Marketing and Accessibility Perspectives PDF
- Author : Aiello, Lucia
- Release : 31 January 2014
- Publisher : IGI Global
- ISBN : 9781466650084
- Genre : Business & Economics
- Total Page : 518 pages
- Language : English
- PDF File Size : 17,9 Mb
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