Leveraging Computer Mediated Marketing Environments is popular PDF and ePub book, written by Bowen, Gordon in 2019-01-25, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Leveraging Computer Mediated Marketing Environments can be Read Online from any device for your convenience.
Leveraging Computer Mediated Marketing Environments Book PDF Summary
Social media has redefined the way marketers communicate with their customers, giving consumers an advantage that they did not have previously. However, recent issues in online communication platforms have increased the challenges faced by marketers in developing and retaining their customers. Practitioners need to develop effective marketing communication programs that incorporate the meaningful forms of sociality into a customer-driven marketing program. Leveraging Computer-Mediated Marketing Environments discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. Additionally, it aims to examine the relevant roles of online communities and emerging technologies in creating and retaining customers through effective dialogue management. Highlighting brand strategy, e-services, and web analytics, it is designed for marketers, brand managers, business managers, academicians, and students.
Detail Book of Leveraging Computer Mediated Marketing Environments PDF
- Author : Bowen, Gordon
- Release : 25 January 2019
- Publisher : IGI Global
- ISBN : 9781522573456
- Genre : Business & Economics
- Total Page : 473 pages
- Language : English
- PDF File Size : 13,6 Mb
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