Computer Mediated Marketing Strategies Social Media and Online Brand Communities is popular PDF and ePub book, written by Bowen, Gordon in 2014-10-31, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Computer Mediated Marketing Strategies Social Media and Online Brand Communities can be Read Online from any device for your convenience.
Computer Mediated Marketing Strategies Social Media and Online Brand Communities Book PDF Summary
For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in todays business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.
Detail Book of Computer Mediated Marketing Strategies Social Media and Online Brand Communities PDF
- Author : Bowen, Gordon
- Release : 31 October 2014
- Publisher : IGI Global
- ISBN : 9781466665965
- Genre : Business & Economics
- Total Page : 428 pages
- Language : English
- PDF File Size : 8,6 Mb
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