The SAGE Handbook of Social Media Marketing is popular PDF and ePub book, written by Annmarie Hanlon in 2022-06-16, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The SAGE Handbook of Social Media Marketing can be Read Online from any device for your convenience.
The SAGE Handbook of Social Media Marketing Book PDF Summary
Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media
Detail Book of The SAGE Handbook of Social Media Marketing PDF
- Author : Annmarie Hanlon
- Release : 16 June 2022
- Publisher : SAGE
- ISBN : 9781529788433
- Genre : Business & Economics
- Total Page : 425 pages
- Language : English
- PDF File Size : 7,6 Mb
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