The SAGE Handbook of Marketing Theory is popular PDF and ePub book, written by Pauline Maclaran in 2009-12-04, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The SAGE Handbook of Marketing Theory can be Read Online from any device for your convenience.
The SAGE Handbook of Marketing Theory Book PDF Summary
Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.
Detail Book of The SAGE Handbook of Marketing Theory PDF
- Author : Pauline Maclaran
- Release : 04 December 2009
- Publisher : SAGE
- ISBN : 9781446206980
- Genre : Business & Economics
- Total Page : 546 pages
- Language : English
- PDF File Size : 9,7 Mb
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