The SAGE Handbook of Digital Marketing is popular PDF and ePub book, written by Annmarie Hanlon in 2022-06-10, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The SAGE Handbook of Digital Marketing can be Read Online from any device for your convenience.
The SAGE Handbook of Digital Marketing Book PDF Summary
Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by organisations and consumers alike. This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics. This Handbook brings together the critical factors in digital marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring digital marketing. Part 1: Foundations of Digital Marketing Part 2: Methodologies and Theories in Digital Marketing Part 3: Channels and Platforms in Digital Marketing Part 4: Tools, Tactics and Techniques in Digital Marketing Part 5: Management and Metrics in Digital Marketing Part 6: Ethical Issues in Digital Marketing
Detail Book of The SAGE Handbook of Digital Marketing PDF
- Author : Annmarie Hanlon
- Release : 10 June 2022
- Publisher : SAGE
- ISBN : 9781529786460
- Genre : Business & Economics
- Total Page : 670 pages
- Language : English
- PDF File Size : 15,6 Mb
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