Harnessing Omni channel Marketing Strategies for Fashion and Luxury Brands is popular PDF and ePub book, written by Wilson Ozuem in 2019, it is a fantastic choice for those who relish reading online the Fashion merchandising genre. Let's immerse ourselves in this engaging Fashion merchandising book by exploring the summary and details provided below. Remember, Harnessing Omni channel Marketing Strategies for Fashion and Luxury Brands can be Read Online from any device for your convenience.
Harnessing Omni channel Marketing Strategies for Fashion and Luxury Brands Book PDF Summary
This book provides a contemporary theoretical insight into the fashion and luxury industry, addressing potential gray areas within the literature. The authors analyze the luxury and fashion industry using multiple perspectives, allowing for a critical comprehensive overview of the phenomenon across diverse streams. The book provides insight into fashion and luxury retailing in the context of both online and brick and mortar retailers based on a variety of market scenarios. It deciphers the rationale of customer behavioral and decision making in online and offline luxury and fashion purchasing contexts. It provides an overview of the challenges that the industry faces with the advent of the evolving omni-channel environment. The multiple theoretical and practical nuances of the fashion and luxury industry are presented. In this sense, the book is a fundamental reference point for the students and academics. This book will be of interest to practitioners in the fashion and luxury retailing sectors. Also, many policy makers will find the conceptual and exploratory insight of this book relevant to their organizational and retailing policies. The new knowledge that is produced in this book is a ground breaker in the fashion and luxury literature. It offers insight from both theoretical and practical perspectives from both retailer and customer perspectives.
Detail Book of Harnessing Omni channel Marketing Strategies for Fashion and Luxury Brands PDF
- Author : Wilson Ozuem
- Release : 03 June 2024
- Publisher : Brownwalker Press
- ISBN : 1627347410
- Genre : Fashion merchandising
- Total Page : null pages
- Language : English
- PDF File Size : 21,5 Mb
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