Exploring Omnichannel Retailing is popular PDF and ePub book, written by Wojciech Piotrowicz in 2018-12-05, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Exploring Omnichannel Retailing can be Read Online from any device for your convenience.
Exploring Omnichannel Retailing Book PDF Summary
This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to each of the many barriers to an omnichannel approach, demonstrating not just success stories, but also failures. While omnichannel has already been recognized as an emerging retail trend, the articles in this book fill an important gap in research on the topic. Providing readers with essential insights on the omnichannel strategy and its implementation, the book will also stimulate academic discussion on this emerging trend.
Detail Book of Exploring Omnichannel Retailing PDF
- Author : Wojciech Piotrowicz
- Release : 05 December 2018
- Publisher : Springer
- ISBN : 9783319982731
- Genre : Business & Economics
- Total Page : 292 pages
- Language : English
- PDF File Size : 16,6 Mb
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