Strategic Retail Management is popular PDF and ePub book, written by Joachim Zentes in 2016-10-07, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Strategic Retail Management can be Read Online from any device for your convenience.
Strategic Retail Management Book PDF Summary
This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.
Detail Book of Strategic Retail Management PDF
- Author : Joachim Zentes
- Release : 07 October 2016
- Publisher : Springer
- ISBN : 9783658101831
- Genre : Business & Economics
- Total Page : 468 pages
- Language : English
- PDF File Size : 12,5 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Strategic Retail Management by Joachim Zentes, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.
