The Art of Digital Marketing for Fashion and Luxury Brands is popular PDF and ePub book, written by Wilson Ozuem in 2021-07-17, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Art of Digital Marketing for Fashion and Luxury Brands can be Read Online from any device for your convenience.
The Art of Digital Marketing for Fashion and Luxury Brands Book PDF Summary
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. The fashion industry has evolved rapidly over the last few years with the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital marketspaces. While some companies focus on one channel selection, others embrace the omnichannel choice and look for a balance between the two environments. Whatever the strategy, it is essential to manage these touch-points in order to create interaction between consumers and brands, provide meaningful customer experiences, and to maximize customers’ engagement. An insightful read for scholars in marketing, fashion and retail, this book investigates the triangulation between branding, marketplace, and marketspace and its impact on the organization.
Detail Book of The Art of Digital Marketing for Fashion and Luxury Brands PDF
- Author : Wilson Ozuem
- Release : 17 July 2021
- Publisher : Springer Nature
- ISBN : 9783030703240
- Genre : Business & Economics
- Total Page : 471 pages
- Language : English
- PDF File Size : 9,6 Mb
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