Digitalization in the Luxury Fashion Industry is popular PDF and ePub book, written by Anna Cabigiosu in 2020-07-13, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Digitalization in the Luxury Fashion Industry can be Read Online from any device for your convenience.
Digitalization in the Luxury Fashion Industry Book PDF Summary
The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over the next years. Exploring the effects of digitalization, this book aims to increase our understanding of the key drivers of internal growth and competitiveness in luxury fashion firms. With a focus on the development of new brand strategies brought about by digitalization, the author outlines the need for business models to be redesigned in order to make use of social media and satisfy Millennial consumers. Offering case studies on leading luxury fashion brands, this timely book evaluates new digital technologies and strategies including omnichannel marketing, 3D printing and smart textiles. A must-read for those researching digital marketing and branding, as well as luxury or fashion management, this book provides a much-needed and up-to-date analysis of a successful and digitally aware industry.
Detail Book of Digitalization in the Luxury Fashion Industry PDF
- Author : Anna Cabigiosu
- Release : 13 July 2020
- Publisher : Springer Nature
- ISBN : 9783030488109
- Genre : Business & Economics
- Total Page : 252 pages
- Language : English
- PDF File Size : 12,5 Mb
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