Reinventing Fashion Retailing is popular PDF and ePub book, written by Eirini Bazaki in 2023-01-01, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Reinventing Fashion Retailing can be Read Online from any device for your convenience.
Reinventing Fashion Retailing Book PDF Summary
This book provides a comprehensive overview of digital trends, innovations, and strategies in fashion retailing. As consumers adopt new technologies and ways of shopping, fashion brands are constantly looking for ways to innovate and achieve digital transformation. Combining theory with practice, the authors take a deep dive into the impact of digital technologies on fashion brands communication and social media strategies; on consumer behaviour and customer participation strategies; and on entrepreneurship and e-tailing strategies. The book covers topics such as Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), fashion recommender systems, virtual fitting rooms, customer models, gamification, online shopping, mobile-shopping, videogames, digital media and virtual worlds. The book also explores the concepts of cocreation, storytelling and interactivity in real-life crowdfunding campaigns and in the digital world. Bringing a cutting-edge insight into the state of the fashion business, this book will help scholars and practitioners in fashion retailing, discover how to digitalise and gamify products, services, experiences and open new enterprising avenues through innovative strategies, leadership and management.
Detail Book of Reinventing Fashion Retailing PDF
- Author : Eirini Bazaki
- Release : 01 January 2023
- Publisher : Springer Nature
- ISBN : 9783031111853
- Genre : Business & Economics
- Total Page : 152 pages
- Language : English
- PDF File Size : 11,9 Mb
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