Contemporary Issues in Luxury Brand Management is popular PDF and ePub book, written by Sylvie Studente in 2023-03-31, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Contemporary Issues in Luxury Brand Management can be Read Online from any device for your convenience.
Contemporary Issues in Luxury Brand Management Book PDF Summary
This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends, digital transformation, and changing consumer habits are creating a new competitive landscape where traditional strategies will not necessarily provide continued growth and profitability. Approaching luxury from a realistic brand management perspective, this book works step-by-step through a typical luxury course structure, covering sustainability, heritage, emerging brands, digital marketing and analytics, curation, intellectual property, and start-ups. Each chapter is illustrated by a relevant international case study and further examples, as well as reflective questions to help gain insight from contemporary practice. With additional PowerPoint slides and a test bank of questions available online, this comprehensive textbook should be core reading for postgraduate students studying luxury brand management or luxury strategy.
Detail Book of Contemporary Issues in Luxury Brand Management PDF
- Author : Sylvie Studente
- Release : 31 March 2023
- Publisher : Taylor & Francis
- ISBN : 9781000829358
- Genre : Business & Economics
- Total Page : 188 pages
- Language : English
- PDF File Size : 21,5 Mb
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