Advances in Luxury Brand Management is popular PDF and ePub book, written by Jean-Noël Kapferer in 2017-09-21, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Advances in Luxury Brand Management can be Read Online from any device for your convenience.
Advances in Luxury Brand Management Book PDF Summary
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.
Detail Book of Advances in Luxury Brand Management PDF
- Author : Jean-Noël Kapferer
- Release : 21 September 2017
- Publisher : Springer
- ISBN : 9783319511276
- Genre : Business & Economics
- Total Page : 256 pages
- Language : English
- PDF File Size : 9,5 Mb
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