Global Marketing Strategies for the Promotion of Luxury Goods is popular PDF and ePub book, written by Mosca, Fabrizio in 2016-03-31, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Global Marketing Strategies for the Promotion of Luxury Goods can be Read Online from any device for your convenience.
Global Marketing Strategies for the Promotion of Luxury Goods Book PDF Summary
Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this timely reference publication is designed for use by business professionals, researchers, and graduate-level students.
Detail Book of Global Marketing Strategies for the Promotion of Luxury Goods PDF
- Author : Mosca, Fabrizio
- Release : 31 March 2016
- Publisher : IGI Global
- ISBN : 9781466699595
- Genre : Business & Economics
- Total Page : 329 pages
- Language : English
- PDF File Size : 12,8 Mb
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