Fashion Luxury Marketing is popular PDF and ePub book, written by Michael R. Solomon in 2022-04-14, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Fashion Luxury Marketing can be Read Online from any device for your convenience.
Fashion Luxury Marketing Book PDF Summary
Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, strategy, branding, communications, retailing and distribution, as well as the psychological factors involved in consuming fashion and luxury. The role of social media, celebrities and influencers such as Kim Kardashian and Lil Miquela are discussed, as is the ever-increasing role of ethical fashion and sustainability. The authors also offer an expanded view of fashion and luxury by moving beyond just clothing and apparel to include other fashionable and luxurious products and services, including technology. Packed with attractive visuals from fashion and culture, and accompanied by chapter summaries, questions and exercises, this textbook is essential reading for students studying fashion, luxury, marketing, management, retailing, branding and communications. Also provided for educators are supporting PowerPoint slides and an instructor’s manual to support use of the textbook with students. Suitable for Fashion Marketing/Fashion Consumer Behaviour modules as well as a general text for Fashion Marketing programmes. The text will also appeal to Luxury programmes (MBA etc) and Retail Marketing modules (UG).
Detail Book of Fashion Luxury Marketing PDF
- Author : Michael R. Solomon
- Release : 14 April 2022
- Publisher : SAGE
- ISBN : 9781529765403
- Genre : Business & Economics
- Total Page : 517 pages
- Language : English
- PDF File Size : 10,5 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Fashion Luxury Marketing by Michael R. Solomon, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.