The Future of Luxury Brands is popular PDF and ePub book, written by Annamma Joy in 2022-02-07, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Future of Luxury Brands can be Read Online from any device for your convenience.
The Future of Luxury Brands Book PDF Summary
The concepts of artification and sustainability are now both at the heart of luxury brand marketing strategies; artification as an ongoing process of transformation in the world of art and sustainability as an indispensable response to the issues of our times. The Future of Luxury Brands examines three interrelated luxury-marketing segments—the art world, fashion and fine wines including hospitality services—through the dual lenses of sustainability and artification. From safeguarding human and natural resources to upholding labor rights and protecting the environment, sustainability has taken center stage in consumer consciousness, embodying both moral authority and sound business practices. At the same time, artification—the process by which non-art is reconceived as art—applies the cachet of art to business, affording commercial products the sacred status accorded to works of art. When commercial products enter the realm of aesthetic creation, artification and consumer engagement inevitably increases. This pioneering book examining artification and sustainability as strategic pillars of marketing strategies in the luxury industry will be essential reading for practitioners working in luxury product companies, as also students of luxury brand marketing.
Detail Book of The Future of Luxury Brands PDF
- Author : Annamma Joy
- Release : 07 February 2022
- Publisher : Walter de Gruyter GmbH & Co KG
- ISBN : 9783110732757
- Genre : Business & Economics
- Total Page : 311 pages
- Language : English
- PDF File Size : 11,9 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book The Future of Luxury Brands by Annamma Joy, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.