Luxury Marketing Sustainability and Technology is popular PDF and ePub book, written by Park Thaichon in 2023-06-09, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Luxury Marketing Sustainability and Technology can be Read Online from any device for your convenience.
Luxury Marketing Sustainability and Technology Book PDF Summary
Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability, and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth, further research is vital to improve knowledge and understand how luxury management operates in the new age of marketing. Through a range of empirical and theoretical contributions, this book offers clear insights into relationship marketing and luxury management. It examines the growth of luxury, marketing strategies for luxury brands, advertising and communication of luxury brands, AI and disruptive technology in luxury marketing, and sustainability and pro-environmental luxury. All the chapters close with practical summaries and recommendations for businesses practice. This book is a useful reference for scholars and postgraduate researchers across luxury management and marketing, including those interested in international marketing, social media marketing, and fashion management, as well as innovation management and sustainability.
Detail Book of Luxury Marketing Sustainability and Technology PDF
- Author : Park Thaichon
- Release : 09 June 2023
- Publisher : Taylor & Francis
- ISBN : 9781000891928
- Genre : Business & Economics
- Total Page : 195 pages
- Language : English
- PDF File Size : 17,8 Mb
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