Rethinking Luxury Fashion is popular PDF and ePub book, written by Thomaï Serdari in 2020-09-02, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Rethinking Luxury Fashion can be Read Online from any device for your convenience.
Rethinking Luxury Fashion Book PDF Summary
Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics. Specifically, it studies the brands, their products and signature experiences as well as their relationship with the consumer in an attempt to define the greater powers that have pushed fashion labels in and out of fashion. It focuses on case analysis of specific luxury fashion brands and attempts to link those to the greater context of material culture while also elaborating on theoretical discussions. Bridging theory and practice, this book explores the relationship between creative strategy and cultural intelligence.
Detail Book of Rethinking Luxury Fashion PDF
- Author : Thomaï Serdari
- Release : 02 September 2020
- Publisher : Palgrave Macmillan
- ISBN : 3030453006
- Genre : Business & Economics
- Total Page : 191 pages
- Language : English
- PDF File Size : 20,7 Mb
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