Selling Europe to the World is popular PDF and ePub book, written by Pierre-Yves Donzé in 2023-02-09, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Selling Europe to the World can be Read Online from any device for your convenience.
Selling Europe to the World Book PDF Summary
Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture. Over the past 30 years, the luxury goods industry has undergone a tremendous expansion around the world. However, it remains largely dominated by European companies, ranging from diversified conglomerates such as LVMH and Richemont to independent companies such as the Italian fashion houses Armani and Ermenegildo Zegna, and industrial groups like Swatch and L'Oréal or new start-ups such as Richard Mille. How and why did these companies succeed? How did they manage to transform a sector previously dominated by small family firms into a global big business? Selling Europe to the World presents the development of the global luxury goods industry from the 1980s to the present day. It highlights the strategies implemented by a new generation of entrepreneurs and explains, beyond the glamorous image conveyed by luxury brands, the sources of success of these firms. An essential book for understanding the success of the contemporary luxury industry.
Detail Book of Selling Europe to the World PDF
- Author : Pierre-Yves Donzé
- Release : 09 February 2023
- Publisher : Bloomsbury Publishing
- ISBN : 9781350335806
- Genre : Business & Economics
- Total Page : 185 pages
- Language : English
- PDF File Size : 9,9 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Selling Europe to the World by Pierre-Yves Donzé, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.