Building Consumer Brand Relationship in Luxury Brand Management is popular PDF and ePub book, written by Rodrigues, Paula in 2020-10-23, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Building Consumer Brand Relationship in Luxury Brand Management can be Read Online from any device for your convenience.
Building Consumer Brand Relationship in Luxury Brand Management Book PDF Summary
Luxury is no longer a privilege of the high-net-worth individuals. It is now accessible to all. This has become possible because the essence of luxury has changed: from something based upon materialism and conspicuous and hedonic consumption to one that embraces enrichment and experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands. Building Consumer-Brand Relationship in Luxury Brand Management is a collection of innovative research that focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modeling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world. Highlighting a broad range of topics including digital marketing, consumer demand, and social responsibility, this book is ideally designed for marketers, brand managers, consumer analysts, advertisers, entrepreneurs, executives, researchers, academicians, and students.
Detail Book of Building Consumer Brand Relationship in Luxury Brand Management PDF
- Author : Rodrigues, Paula
- Release : 23 October 2020
- Publisher : IGI Global
- ISBN : 9781799843702
- Genre : Business & Economics
- Total Page : 318 pages
- Language : English
- PDF File Size : 10,7 Mb
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