Contemporary Case Studies on Fashion Production Marketing and Operations is popular PDF and ePub book, written by Pui-Sze Chow in 2017-12-04, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Contemporary Case Studies on Fashion Production Marketing and Operations can be Read Online from any device for your convenience.
Contemporary Case Studies on Fashion Production Marketing and Operations Book PDF Summary
This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business.
Detail Book of Contemporary Case Studies on Fashion Production Marketing and Operations PDF
- Author : Pui-Sze Chow
- Release : 04 December 2017
- Publisher : Springer
- ISBN : 9789811070075
- Genre : Business & Economics
- Total Page : 245 pages
- Language : English
- PDF File Size : 19,5 Mb
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